Public Relations, or PR, is about enhancing and protecting your public profile. Put simply, it’s about making you stand out, so people take notice of you – in the way that you want.
My job is to help you craft what you want to say and how to say it.
I offer the following services:
- Media and public relations (PR)
- Copywriting
- Newsletters (electronic & print)
- Social Media
- Strategies – communications, marketing & corporate strategies
- Media & public relations (PR)
- Copywriting
- Coaching
Media relations
Whether it’s a small press release aimed at the local newspaper, or a high profile, complex campaign, I can help you grow and develop your media presence.
- Devising a strategy for your campaign
- Defining target publications
- Writing, issuing and selling-in press releases
- Managing and arranging press events and photocalls – working with photographers and other companies as required
- Working with the media
Copywriting
Good copywriting is about turning ideas into compelling communications, making sure that it conveys key messages, simply and beautifully.
I have experience of writing copy for a wide variety of media, including:
- Websites
- Newspapers and magazines – national, trade and regional articles
- Newsletters (print and electronic)
- Blogs
- Publications, leaflets, prospectuses
- Reports
Social media
Social media can help businesses achieve real results.
My social media services include:
- Devising an overall strategy
- Creating content calendars
- Advising on the best platforms for your business
- Setting up appropriate channels
- Devising protocols, so social media is consistent across channels and staff
- Managing social media on your behalf and creating content or,
- Coaching and mentoring, to enable you to manage social media yourself.
Strategies
Communications and marketing strategies are a way of planning where you want to go and how you are going to get there.
I work with companies to define aims and objectives, and from this develop a communications strategy.
This can be a high level strategic document, or a tactical activity calendar, depending on what you need.
Newsletters
Creating a useful, interesting and targeted newsletter is a good way of engaging with your audience.
I have experience of both designing and writing electronic (email)
and print newsletters. I can manage the whole process for you – from writing the stories, to developing a look and theme, to distribution and designing sign up forms.
I can also offer bespoke coaching to you or a member of staff on creating and managing electronic newsletters